Anyone who talks about the company- from the C-Level to the middle executives and the sales force- communicates company. Ensuring what they “communicate” is aligned with the company essence and strategy greatly depends on the fact that every single member of the organization knows the basic techniques of communication: how to deal with conflicts, how to be convincing, how to empower teams, or how to negotiate. Following this line, our agency supports their customers and anyone who want to improve their public exposure developing specific training programs:

• Spokesperson training (to the media)
  
  
• Public speaking (conventions, meetings…)
  
  
• Speech elaboration
  
  
• Communication for middle-level executives: change management, bad news,…, etc.
  
  
• Negotiation skills
  
  

Learning how the media and audiences work, how to prepare for a speech, a press conference, an interview or a conversation and get the most of the verbal and non verbal possibilities of a spokesperson is an increasingly extended practice among Spanish organizations.

Sometimes the audience is the team we manage. Leadership requires to know how to communicate and this is crucial not only from the CIO or president perspective, but from the division or area managers perspective as well. Dealing with tough situations inside the company, corporate structural or cultural changes…., all of them demand the complicity of every employee, team-building andalignment of the efforts. Under these circumstances –that in many cases involve stress and uncertainty - is very important to know what to say, how, when and whom to talk to.

There´s no field that falls out of negotiation (suppliers, government, members of parliament, partners, stakeholders…). Knowing such techniques and focusing all our activity to achieve the results is the key when we are seeking to optimize the effectiveness and seize the opportunities. Our training offering is personalized and fitted to the customer’s needs and industry.

Among the issues to be resolved:
What do I have to take into account when I deliver a public exposure or declarations to the media? Do I really know the message I want to deliver? Am I conscious of my own communication troubles? What can I do to make my communication appealing and interesting for the target audience? How can I work with my personal brand? How can I anticipate to sensitive or captious questions? How do I prepare important meetings? How can I define my strategy and match the results I´m looking for? How can I manage the message I want to communicate is remembered and remains?