Media are a major audience in the strategic communication plan development for every company seeking visibility and relevance for their organizational reputation, and for their products and services portfolio.

In rosa gómez-acebo(communications consultants) we base our relationship with media in three fundamental pillars: respect, trust and knowledge. A deep respect for the journalist work, a work based on mutual trust and a senior and updated knowledge of the companies´ media positioning techniques and tools.

Among the issues to be resolved:

How can I accomplish a seamless relationship with the media? How can I get a deeper media knowledge about our brand and executives? How can I improve our presence in the media and doing it in a consistency way according to the strategic plan and our company´s personality? How can I manage negative information about our company or our executives?