The Internet is a reality that should be taking into account when we are creating or planning a correct communication strategy. It is not only about reaching the new online media but also reaching the traditional ones usingthe digital environment tools. The rosa gomez-acebo (communication consultants) e-Communication division works closely and in a coordinated way with the rest of our business areas, including the online marketing area, to be able to provide fresh, different and appealing solutions to our customers.

Our division is able to control your presence on the Web, watching the opinion trends and designing strategies which lead to improve your internet presence and relevance. We cover from the Web 2.0 press releases, to video-news production, photo galleries, mini-Web sites, personalized newsletter, social networking, corporate blogs and a large list of solutions which you would probably be surprised. All of them are measurable and totally controlled to know which goals and results are being accomplished in each moment.

Among the issues to be resolved:

What are they saying about our brand and executives on the Web? How can we participate in this dialogue? How can we make our external and internal communication through the Web more dynamic? How can we position our brand in search engines? How can we manage our reputation through the Web? What technology tools fit better with our kind of organization?